Adsense Strategies
Just here recently, Adsense was the darling of the Internet Marketing World. Those new to the Internet Marketing arena jumped on board the Adsense bandwagon believing they would make money fast and be holding up unheard of checks like Shoemoney. Then, after a few weeks getting paid just a few cents for their clicks, they then become angry and screamed to everyone who would read their rants that Adsense doesn’t pay.
The truth is, there are quite a few of us who are ending up with good checks with Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the quick ways to make money online. Here’s some Pro techniques that will help increase your pay from Google Adsense.
For starters, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make cash with the Google Adsense program.
For Adsense to give you the highest paying ads, your site has to be very targeted to a keyword. For example, if you have articles on your site discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense isn’t going to give you the high paying keywords. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having an impossible time trying to figure out what your website is about.
Okay listen closely. Let’s say your website is about Chicken Wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. And what’s more, your visitors will likely click on that high paying ad because they are on your site looking for stuff pertaining to Chicken Wings when they see an add for something to do with Chicken Wings, which in turns gives you an excellent paying click.
Another funny statement is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they should be working. They don’t click ads people!
Organic traffic is what drives clicks to Adsense. If your website is niche focused and you have your site ranking well for its keywords, then when organic traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They want information and they want it now. They will click those ads!
Yet another strategy is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. Don’t solve their problem with your article. Let the Adwords advertiser do that!
I have more, but that will have to be another article. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!
